Venue: Michael Cusack Centre, Carron, Co Clare, V95 HPO8
The course will take place over 5 evenings in September/October. This course will be given by Evelyn Cormican through LEADER, in association with Clare Local Development Company. It is a basic business course for BP farmers. An introductory evening will take place on Tuesday evening, 10th September between 7 and 9pm at Michael Cusack Centre, in Carron. The course will then run for a following 4 evenings, each Tuesday, from 7 to 9pm. The course outline is below.
Introduction Evening – Sept 10th – 7pm to 10pm
This introduction session will focus on idea generation, looking at participants current resources in addition to the Burren Heritage to create possible options for additional income generation. Case studies will be presented including Food Tourism, Eco and Agri Tourism. Brain storming will be introduced for idea generation and issues of concern will be discussed.
At the end of this session participants will be invited to register for the 4 sessions commencing on Sept 17th to provide skills to progress ideas.
Session 1 – Sept 17th – 7pm to 10pm
Idea development – from the Introduction Session, it is anticipated that participants will have identified ideas for evaluation. This session will cover key aspects involved in getting started, including establishing a ‘need’ or ‘market’. The next steps are clarifying who your ‘customer is’ and by building a persona/s of that customer you can better assess their needs and develop your product. In this session we will look at how to carry out basic market research of your idea which can often be completed through running a pilot which in turn will provide great insight and feedback for product development.
Session 2 – Sept 24th – 7pm to 10pm
Sales & marketing – once you have identified your ideal ‘customer’ you will have a clearer view on how to market to that customer. In this session we will review the key elements of marketing and the range of tools available to maximise impact in that target market. We will identify the ‘FREE’ and most cost effective methods of marketing and opportunities and networking to promote your product.
Session 3 – Oct 1st – 7pm to 10pm
Financial management – a key defining element of a business is the requirement to generate income and ultimately profit. Participants will be taken through a basic Profit & Loss template to assist them with assessing the viability of their business idea. In this session we will review the various costs associated with running a business including insurance, capital expenditure and other keys to sustainability. Participants will also be provided with an overview of the range of funding and supports available including Employment issues / Hiring staff/ Financial supports /Work Experience Programmes/ Health and Safety Legislation.
Session 4 – Oct 8th – 7pm to 10pm
Putting it together and next steps – having ideas are essential to generating new streams of income, however the best ideas if not acted upon will remain just that. In this session we will discuss goal setting and taking the necessary actions to progress ideas. Each participant will identify a set of actions to progress their idea to the next stage. We will identify resources and supports that are available to assist with progression. The programme will conclude with each participant having a clearer focus on what they want to achieve and the actions required to implement them.
Evelyn Cormican grew up in rural Co Galway and is an international Trainer, with over 25 years’ experience in Management and Training, working with individuals, employees and business owners. After working for a number of years in Supply Chain Management, Evelyn trained in numerous coaching disciplines where combined with her business qualifications and experience she set up Blueprint Coaching and Training to provide coaching and mentoring programmes to best suit her client’s needs.
Over the past 12 years Evelyn has worked with small to medium size businesses, groups and individuals, providing one to one mentoring, coaching and group training to help them to start, develop and grow their businesses. Evelyn has broad business experience from product development to customer service and simplifies business challenges to help people maximise their potential, improve their skills and knowledge while breaking through barriers to success and developing more sustainable businesses. Evelyn has successfully delivered numerous contracts for Local Development Companies across Ireland over the 6 years under SICAP and LEADER in different sectors including Food, Food Tourism, Farm diversification, Drink, IT, Creative Arts and the Services sector. Her workshops and trainings are designed to ensure that participants will experience an immediate and significant impact.